WSQ Manage Footwear Brand And Buying Strategy

Apply

Study Level

Certification

School

Textile and Fashion Training Centre

Awarded By

Textile and Fashion Industry Training Centre

Available to

Local & International Students

Duration

1 Months

Course Fees

$477-1590 (SGD)

Delivery Mode

Full-time

Commencement Dates

February, April, August

Use the right key tools to approach your market positioning of your footwear brand/line. You will be equipped with materials to identify the needs of your target customers, and learn to develop a footwear merchandise plan to optimize profits.

Objectives

Identify factors contributing to build brand identity
Identify target market and consumer demographics
Create branding strategy to establish a footwear fashion brand
Formulate a merchandising plan
Evaluate the merchandise plan through qualitative and quantitative analysis
Review and revise merchandise plan to optimize profit

Academic Requirements

Local Students
- GCE ‘O’ Level with 3 credits including English and Mathematics OR
- WSQ Advanced Certificate OR
- WSQ ES WPLN Level 5 and above
International Students
- High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
- Qualifications from professional institutes may be considered on a case-by-case basic AND/OR
- Pass TaF.tc Entrance Test
English Language Proficiency
- Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
- IELTS score 4.5 or TOEFL score 450

Non-Academic Requirements

Minimum Age: 18 years old and above

Modules Covered

Footwear brand icon and values
Types of footwear and its function value
Types of retail formats and distribution channel
Criteria for market selection
Competitor analysis in the chosen market segment
Consumer demographics and buying patterns
Market and price positioning
Mark ups, margins and retail price computations
Merchandise plan for footwear
Open to buy plan for footwear
Methods of evaluating Key Performance Indicators
Qualitative and quantitative analysis

Delivery Mode

Full-time

Duration

34 hours

Timetable

Monday to Friday: 8.30am to 6.30pm
Tuesday to Saturday: 8.30am to 6.30pm

Commencement Dates

February
April
August

Assessment Methods

Successful completion of all modules within the course

Graduation Criteria

75% attendance rate of total training hours per module
Assessed and be competent for every module
Student Pass Holders – a minimum of 90% attendance per month will be required.

Awards

Upon succcessful completion of the course, trainee will be awarded the WSQ Statement of Attainment (SOA). WSQ Certification is nationally endorsed and recognised by industry partners.

Local Students

	Amount	Remarks
Course Fee	$1,590.00
Less: SSG Grant	($1,113.00)
Course Fee after SSG Grant	$477.00
7% GST	$33.39
Total	$510.39

Note: Local Students may receive course fee subsidy of up to 95% (inclusive of SSG Grant) and may use their SkillsFuture credits to pay for the course.

International Students

	Amount	Remarks
Course Fee	$1,590.00
7% GST	$111.30
Total	$1,701.30

Who Should Attend

Buyer
Product Development Manager
Costing Merchandiser
Marketing Director
Visual Merchandiser

We are here to help