Due to increasing popularity of web and social media, many of businesses now focus on digital marketing to increase brand awareness, engaging customers so as to increase customer retention, creating new business opportunities and providing supports through the use of digital media. But, most of the businesses are facing difficulties in finding an employee who is well trained in marketing with strong knowledge and skills in using software tools and systems at professional level. This course is designed to equip the candidate with knowledge and skills in creative design and online marketing.

Objectives

• Understand how technology changes marketing landscape
• Explain basic principles of marketing
• Develop effective digital marketing plans with SMART targets
• Familiar with appropriate tools and techniques in digital marketing
• Understand visual communication design
• Optimize the content for better search engine ranking
• Plan, execute and measure effectiveness of a marketing campaign using web analytics.