WSQ Create and Manage Fashion Brand

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Study Level

Certification

School

Textile and Fashion Training Centre

Awarded By

Textile and Fashion Industry Training Centre

Available to

Local & International Students

Duration

1 Months

Course Fees

$354-1180 (SGD)

Delivery Mode

Full-time/Part-time

Commencement Dates

February, June, September

Branding can play a significant part to make your brand stand out from the crowd, particularly in competitive markets. You will have an intensive, interactive, hands-on understanding of how to create your own brand from scratch including your brand name, logo, identifying your unique selling proposition, identifying your target market, brand positioning and developing the sales and marketing strategy.

Objectives

Identify own strengths and weaknesses to establish fashion brand
Identify target market clearly and concisely
Create the brand Unique Selling Proposition (USP)
Create a meaningful brand name that relates to the product
Develop the brand personality
Compare and establish the brand positioning
Identify the brand icons specific to your brand
Design a sales and marketing strategy

Academic Requirements

Local Students
- GCE ‘O’ Level with 3 credits including English and Mathematics OR
- WSQ Advanced Certificate OR
- WSQ ES WPLN Level 5 and above
International Students
- High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
- Qualifications from professional institutes may be considered on a case-by-case basic AND/OR
- Pass TaF.tc Entrance Test
English Language Proficiency
- Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
- IELTS score 4.5 or TOEFL score 450

Non-Academic Requirements

Minimum Age: 18 years old and above

Modules Covered

Market Research
Brand Icon
Key Performance Indicators
Marketing and Sales Strategy
Customer Demographics
Store Profile
Marketing Channels
Market Selection Criteria

Delivery Mode

Full-time/Part-time

Duration

Full-time: 26 hours
Part-time: 26 hours

Timetable

Full-time
- Monday to Friday
- 8.30am to 5.30pm
Part-time
- Weekday 7.00pm to 10.00pm
- Weekend 8.30am to 6.00pm

Commencement Dates

February
June
September

Assessment Methods

Successful completion of all modules within the course

Graduation Criteria

75% attendance rate of total training hours per module
Assessed and be competent for every module
Student Pass Holders – a minimum of 90% attendance per month will be required.

Awards

Upon succcessful completion of the course, trainee will be awarded the WSQ Statement of Attainment (SOA). WSQ Certification is nationally endorsed and recognised by industry partners.

Local Students

	Amount	Remarks
Course Fee	$1,180.00
Less: SSG Grant	($826.00)
Course Fee after SSG Grant	$354.00
7% GST	$24.78
Total	$378.78

Note: Local Students may receive course fee subsidy of up to 95% (inclusive of SSG Grant) and may use their SkillsFuture credits to pay for the course.

International Students

	Amount	Remarks
Course Fee	$1,180.00
7% GST	$82.60
Total	$1,262.60

Who Should Attend

Assistant Merchandisers to Senior Merchandise Managers
Assistant Buyers to Buying Managers
Product Development Executives to Product Development Managers
Retail Managers and Store Owners
Marketing Executives
Brand Executives / Managers

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