Academic Requirements

• Completed Cambridge General Certificate of Education Ordinary Level (GCE O Level) with 3 subjects that are of Grade C and above or equivalent
• English Language Proficiency
  • IELTS (International English Language Testing System) with a minimum score of 5.5, taken during the last two years
  • TOEFL (Test of English as a Foreign Language) with a minimum score of 525 (Paper-based) or 70 (Internet-based), taken during the last two years
  • TOEIC (Test of English for International Communication) with a minimum score of 620
  • GCE 'O' Level English Language Examination of C6
  • Completion of Advanced English with Raffles College of Higher Education, Singapore

Non-Academic Requirements

• At least age of 16 or above

Modules Covered

• Advertising & Public Relations
• Business Portfolio
• Business Statistics 1: Descriptive Statistics & Probability
• Business Statistics 2: Inferential Statistics
• Buyer & Consumer Behaviour
• Corporate Identity & Brand Management
• Diversity in Global Marketing
• Financial Management
• Human Resource Management
• Industrial Attachment
• Learning Studies
• Marketing
• Presentation, Grooming & Etiquette
• Research Methods
• Strategic Marketing
• Team Building 

Delivery Mode

• Full-time

Duration

• 24 months

Timetable

To be confirmed (contact SchoolBuzz)

Commencement Dates

• January
• April
• July
• October

Teacher Student Ratio

• 1 teacher : 25 students for studio-based learning
• 1 teacher : 40 students for tutorial-based learning

Assessment Methods

All modules will be assessed through a combination of assessments, tests, class participation and written examinations. To be awarded the Advanced Diploma, students will need to achieve a passing mark of 50% for all modules. For Degree and Master Courses, students will need to achieve the passing grade stipulated by the University for all modules.

Teaching and Learning

It is essential that a student is subjected to a broad range of views and experiences in order that the learning process may elicit, sometimes over a prolonged period, appropriate routes for a person to take, particularly in the latter stages of the course.

Awards

• Advanced Diploma in Marketing

Areas of employment include:

• Advertising Director
• Account Director
• Brand Director
• Digital Marketing Director
• Internet Marketing Director
• Publicity Director
• Marketing Manager
• Project Manager
• Market Research Manager
• Product Manager
• Marketing Consultant
• Media Buyer
• P.R Consultant